Bazar | Blog

Email Segmentation: How To Create Campaigns That Convert

“Sign up to our newsletter and be the first to get exclusive news, content and discounts”. You see these kinds of messaged on pretty much...

What Is The Best Influencer Marketing Tool: 6 Tools To Use In 2022

Digital marketing is both simpler and more challenging than ever before. On the one hand, we now have more people to access than we did...

Zero-Party Data: What it is, how it's different and marketing benefits

We believe there is a good reason why zero-party data is one of the newest terms generating a commotion in the marketing industry. But is...

How the Apple iOS 14 Update Will Impact E-Commerce Marketing (It's not good news...)

Apple usually releases around 10 IOS updates every year, with updates typically being insignificant and often going unnoticed. Apple’s...

How To Use Surveys To Improve Your Conversion Rate

Is your store converting as much as you would like? The answer to this question will (almost) always be no. No matter how successful your...

The 4 Main Aspects of Customer Insights and Why it's Important for E-Commerce

Consumers are overwhelmed with choice in today's eCommerce landscape. The pandemic especially has resulted in the number of Shopify...

Purchase Intent: What is it and why is it important for eCommerce growth strategy?

Customer purchase intent is such a crucial yet overlooked part of eCommerce strategy. If your store is converting poorly, it is likely...

Top 5 Free eCommerce Analytic Tools for Growth

Owning an eCommerce store is hard work. There are many factors that need to be considered. Overseeing stock, optimising your website,...

Demand Gen Vs. Lead Gen: What’s More Effective?

In D2C eCommerce, emphasis is usually placed on lead generation. In fact, in most eCommerce marketing, demand generation is often...

How E-Commerce Stores Can Build Their Brand

What Is Brand Awareness? Brand awareness is the level of public recognition of a brand. It can be measured by the number of people who...

Why Online Personalisation is Important for E-Commerce

What is E-Commerce Personalisation? E-Commerce personalisation is the process of creating personalised experiences, interactions and...

How to Create High Converting Niche Sales Funnels

The goal of a sales funnel is to maximise the number of people moving from one stage to the next and ultimately maximise conversions....

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