Email Segmentation: How To Create Campaigns That Convert
“Sign up to our newsletter and be the first to get exclusive news, content and discounts”. You see these kinds of messaged on pretty much...
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- Jul 28, 2022
- 4 min
What Is The Best Influencer Marketing Tool: 6 Tools To Use In 2022
Digital marketing is both simpler and more challenging than ever before. On the one hand, we now have more people to access than we did...
- Jul 25, 2022
- 6 min
Zero-Party Data: What it is, how it's different and marketing benefits
We believe there is a good reason why zero-party data is one of the newest terms generating a commotion in the marketing industry. But is...
- Jul 18, 2022
- 5 min
How the Apple iOS 14 Update Will Impact E-Commerce Marketing (It's not good news...)
Apple usually releases around 10 IOS updates every year, with updates typically being insignificant and often going unnoticed. Apple’s...
- Jul 3, 2022
- 5 min
How To Use Surveys To Improve Your Conversion Rate
Is your store converting as much as you would like? The answer to this question will (almost) always be no. No matter how successful your...
- Jun 23, 2022
- 6 min
The 4 Main Aspects of Customer Insights and Why it's Important for E-Commerce
Consumers are overwhelmed with choice in today's eCommerce landscape. The pandemic especially has resulted in the number of Shopify...
- Jun 19, 2022
- 6 min
Purchase Intent: What is it and why is it important for eCommerce growth strategy?
Customer purchase intent is such a crucial yet overlooked part of eCommerce strategy. If your store is converting poorly, it is likely...
- Jun 9, 2022
- 7 min
Top 5 Free eCommerce Analytic Tools for Growth
Owning an eCommerce store is hard work. There are many factors that need to be considered. Overseeing stock, optimising your website,...
- Jun 8, 2022
- 3 min
Demand Gen Vs. Lead Gen: What’s More Effective?
In D2C eCommerce, emphasis is usually placed on lead generation. In fact, in most eCommerce marketing, demand generation is often...
- Jun 6, 2022
- 3 min
How E-Commerce Stores Can Build Their Brand
What Is Brand Awareness? Brand awareness is the level of public recognition of a brand. It can be measured by the number of people who...
- May 26, 2022
- 4 min
Why Online Personalisation is Important for E-Commerce
What is E-Commerce Personalisation? E-Commerce personalisation is the process of creating personalised experiences, interactions and...
- Mar 11, 2022
- 6 min
How to Create High Converting Niche Sales Funnels
The goal of a sales funnel is to maximise the number of people moving from one stage to the next and ultimately maximise conversions....
- Feb 2, 2022
- 7 min
6 Ways Your Online Business Can Increase Conversion Rate and Basket Value
As the pandemic lock downs and restrictions caused people to stay inside, people turned to the internet to make their purchases. A trend...
- Jan 26, 2022
- 6 min
7 Tips to Help You Win your Customer Complaint Claim
The Customer Complaints Blog At the ripe old age of 60 I have been through countless customer complaints. So much so my children, all...
- Jan 21, 2022
- 6 min
Top 5 Social Media Trends Your Business Needs to Know in 2022
When looking at marketing techniques, it’s hard to ignore social media. Just about any online marketing strategy will involve social...
- Jan 18, 2022
- 4 min
How to Become 35% Richer With These Japanese Money Saving Tips
Do you ever find yourself coming to the end of the month and you have found yourself on the breadline….yet again? Do you have things to...
- Jan 13, 2022
- 11 min
Money Saving Tips to Create the Best Investment Plan for your Childs Future
How much should I save for my child? It’s a question that the majority of parents ask themselves throughout their children’s lives. Every...
- Jan 11, 2022
- 4 min
3 Tips For Effectively Using Discount Codes in your E Marketing Strategy
In the fast paced world of online shopping, gaining, retaining and converting consumers is a challenge that every digital marketing...
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