What Is Brand Awareness?
Brand awareness is the level of public recognition of a brand. It can be measured by the number of people who are aware of the brand, or by how much they know about it. The stronger the brand, the more successful your marketing strategy.
What Makes A Strong Brand
The first and foremost thing to do is to ensure that you have a strong brand.
In order to have a strong and successful brand, you need to have a clear understanding of what your company does and what sets it apart from other brands in its industry. Once you have that, you need to keep your customers engaged with your content.
This can be done by creating a blog or newsletter for them so they can be updated about the latest happenings in the industry. This will help them stay updated and also help you identify their needs and expectations.
Building A Strong Brand
A strong brand is a powerful tool for any company. It can be used for marketing, customer retention, and employee morale. But what does it take to build a strong brand? How do you know if your brand is strong? What type of blogs, newsletters and content should you be creating to help your customer stay updated?
The first step in building a strong brand is to have an awareness of your current standing with the public. You can use surveys, focus groups or interviews to get feedback on how your customers view your company and its products.
Knowing where your brand stands is important. Only then can you help shape your brand, not necessarily how you want it, but how your customers want it. Once you know where you stand, you need to keep track of it.
Reputation analysis is a very important part of maintaining a strong brand. It helps to identify where the company can improve and what exactly it needs to do to get back on track.
There are three main ways in which a company can analyse its reputation:
Social Media Engagement: This allows you to see how many people like, share, and comment on your posts. You can also see who interacts with your content the most.
Surveys: These are usually conducted by asking customers questions about their experience with the company or product.
Customer Service Reviews: This is when you ask customers for feedback on how they feel about their interactions with customer service representatives at your company. Positive reviews can then be used on your website to help build trust around your brand with new customers.
Tracking Your Brand
Once you have identified your brand’s voice and have performed sufficient reputational analysis to know your brand is strong enough it is time to start growing your brand.
This is where you need to incorporate your brand's image and what it stands for in your digital marketing efforts.
This entails digital marketing that isn’t necessarily aimed at driving sales but driving awareness of your brand and getting people invested into your brand's image.
Mecca did a great job of this in their content strategy. Their strategy wasn’t necessarily about driving sales, but to create content to attract, educate and entertain their audience. You can read about how they did it here.
The Importance Of A Strong Brand
So, building a brand is about more than just driving sales. It’s about creating a loyal fan base that are engaged, interested and committed to what your company offers - past the products.
It’s not about convincing someone to buy something right away, but, it means when a consumer is thinking of buying a given product, your company pops into their head as their first choice.
If you want to find out how Bazar surveys can help your company discover where you stand with your current audience, or, how we can help your brand analyse your reputation then get in touch with use here.
